The brief.
UK Worksafe supplies approved drug and alcohol tests, lateral-flow kits, PPE and hygiene products to businesses across the UK: industrial, construction, automotive, schools and councils. The site is a working store for professional buyers, so clarity and reorder speed beat cleverness.
What we did.
- Led with who it serves.
Sector routes for the five buyer types sit straight under the hero, so a council buyer and a site manager each reach relevant products in one click.
- Made the catalogue scannable.
Product carousels by category with pack options and pricing visible, because a compliance buyer compares per-test cost, not lifestyle photography.
- Kept trust visible.
Approved-product messaging, delivery promises and plain contact details, the things a procurement checklist actually looks for.
What shipped.
- Full ecommerce store across testing, PPE and hygiene ranges
- Sector entry points for professional buyers
- Category carousels with clear pack pricing
- Offers and advice content
What it does now
The store does what B2B ecommerce should: it gets a busy buyer from need to order with no friction and no fuss. Sales figures are with the client.