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Insights
Straight answers, no jargon.
Guides and opinions on web design, SEO, social and paid ads for busy UK business owners, written the way we talk on a call: plainly, with opinions and actual numbers. New pieces land every few weeks.
Everything, filed properly.
The questions we answer most often on calls, written up properly. Filter by what you need. Tell us which one to write next and we’ll bump it up the list.
What a website should cost in 2026 (and what it shouldn’t)
Why quotes range from £500 to £50,000 for “the same thing”, and how to tell what you’re actually paying for.
5 signs your website is costing you customers
Slow, unclear, or built for you rather than them. Here’s how to tell, in ten minutes.
How to show up when customers ask ChatGPT
AI answers are the new page one. What UK businesses should do about it this year.
How long does SEO actually take?
The honest month-by-month answer, and the three things that make it faster.
What should you actually spend on Google Ads?
How to work backwards from the customers you want to a budget that makes sense.
The one-month website build: how we do it
Kick-off to launch in about a month without cutting corners. The process, step by step.
Do you need social media if you have a website?
Sometimes no. Here’s how to tell whether social would actually move your numbers.
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One useful email a month.
A single email when new pieces land: what changed in search, what’s working on social, and one thing worth fixing on your website. No fluff, unsubscribe any time.