Case study
Life Skills Kids
Two audiences, one site: parents deciding whether to trust you with their children, and adults deciding whether to build a business teaching your course. Both need to feel the brand within seconds.
- Sector
- Children's courses
- What we did
- Web design and build
- Year
- 2023
The brief.
Life Skills Kids teaches 3 to 7 year olds key life skills that keep them safe and confident in a changing world, taught through characters, colour and play. The site had to sell the course to parents and, just as importantly, recruit instructors to grow the network.
What we did.
- Let the brand off the leash.
Mascots, bold colour and playground energy everywhere, because a site about teaching children should not look like an insurance company.
- Sold the course through its elements.
The core elements of the programme are laid out so parents can see exactly what their child learns and why it matters.
- Gave instructors their own journey.
Become An Instructor stands as its own path with its own pitch, because recruiting the network is the growth engine.
What shipped.
- Character-led brand site for parents
- Course structure and elements explained visually
- Instructor recruitment route
- Contact and enrolment flows
What it does now
The site carries the brand's energy without losing the safety-and-trust signals parents need. Enrolment and recruitment figures are with the client.