Case study
iKFX
Trader education is a personal-brand business: people buy the guide, not the curriculum. The site puts the mentor and his media profile up front, then moves serious learners into a premium membership where the real material lives.
- Sector
- Trading education
- What we did
- Web design and build
- Year
- 2023
The brief.
iKFX is a trader education and mentorship brand built around one experienced trader. The site needed to introduce the mentor, establish credibility fast, and route visitors into the right tier, from beginner courses to one-to-one mentorship. Behind the public pages sits a premium membership carrying the real product: structured courses, video lessons, market data and more, all gated for members.
What we did.
- Put the credibility band early.
The As Seen On strip of Channel 4, Eurosport, Sky Sports, Team GB and BBC Radio does its work immediately, before any promise is made.
- Structured the offer as tiers.
Beginner, Intermediate, Advanced and Customised 1:1 sit side by side so a visitor self-selects instead of being sold at. Every tier leads into the premium membership, where the courses, videos and market data live.
- Kept the person present.
An About section with the mentor front and centre, because in this category people buy the guide, not the curriculum.
What shipped.
- Personal-brand homepage with credibility strip
- Tiered mentorship and course structure
- Premium membership area with courses, videos and market data
- Contact and social routes
What it does now
The site gives the brand a home that matches its media profile, lets the tiers sell themselves, and keeps the deep material, and the reason to subscribe, behind the membership. Enrolment figures are with the client.