Case study
Arcadia LumenIZE
A genuinely new product category needs a site that teaches before it sells. LumenIZE had a world first to explain, app-controlled reptile lighting, to an audience that has always used plug timers.
- Sector
- Product launch
- What we did
- Web design and build
- Year
- 2024
The brief.
Arcadia Reptile's LumenIZE range puts circadian-rhythm lighting control into an app: dimming, seasonal cycles and control of dozens of lamps from one screen. We had already built Arcadia's main product website; this launch needed its own stage.
The brief was to introduce the system, explain the animal-welfare case, and carry each product in the range, PRO T5 and JungleDawn LED BAR, with the app at the centre of the story.
What we did.
- Announced it like a launch, not a listing.
Introducing a world first: the opening treats the range as the event it is for this hobby, with the app on screen from the first scroll.
- Explained by interaction.
Hover-to-reveal feature icons for app control, dimming, waterproofing and energy saving let hobbyists explore the system the way they will use it: by touch.
- Gave each product its stage.
PRO T5 and JungleDawn LED BAR each carry their own section, specs and story, connected by the shared app.
What shipped.
- Launch site for the LumenIZE range
- Interactive feature exploration
- Per-product sections with full specs
- App store routes and product guides
What it does now
The range gets a launch platform that does the teaching, so retailers and the hobbyist community can do the selling. Range performance sits with Arcadia.