The brief.
Sorel Fitness is a fully qualified mobile personal trainer covering South West London: no gym membership needed, because the trainer comes to you. The site had to do a local service business's whole marketing job in a handful of pages, and look strong doing it.
What we did.
- Made the trainer the hero.
Real photography, name up front, and the mobile, no-gym-needed promise in the first sentence, the things that separate him from a franchise gym.
- Answered the local questions.
How I Can Help, Areas I Cover and Prices: the entire decision path for a local buyer, one page each, no padding.
- Kept contact one tap away.
Get In Touch stays present throughout, because for a service like this the site's only job is starting the conversation.
What shipped.
- Personal-brand homepage with real photography
- Services, coverage-area and pricing pages
- Direct contact routes throughout
- Mobile-first build for a mobile business
What it does now
A lean site doing exactly what a local service needs and nothing it does not. Client numbers are the trainer's to share.